“Oppenheimer”: solo al cinema. The Italian marketing campaign behind NBCUniversal’s cinematic hit. Giammarco Caccese D’Andrea (AUR 20’).

This talk explores the Italian marketing strategy that Universal Pictures implemented to launch Oppenheimer in movie theaters. The local marketing mix will be analyzed, focusing on the Trade Marketing activities that led to one of the top 3 Italian Box Office hits of 2023.

Bio

Giammarco Caccese D’Andrea graduated summa cum laude from The American University in Rome in 2020 with a major in Business Administration and a minor in Film and Digital Media. 

Following a Master's Program in Audio Visual Management at 24Ore Business School, he is now employed at Universal Pictures International (Italy), as Trade Marketing & Servicing Specialist, co-managing in-cinema promotional campaigns and localization processes.